Meta's algorithm has a simple business model: charge you to reach people. Even people who already follow you. Organic reach on Facebook is under 5%. If you want your audience to see your content, Meta wants your credit card.
Email has a different model: you send a message, it arrives. No algorithm. No bidding. No pay-to-play gate.
The Organic Reach Tax
You built an audience of 2,000 followers. Meta shows your posts to about 100 of them. Want the other 1,900? Boost the post. For B2B companies, maybe 200 of those followers are actual potential buyers. After the algorithm's cut, you're reaching about 10 of them per post.
The Channel Economics
Meta advertising: £500-2,000/month for 3-10 leads, maybe 1 deal. Personalised email outreach: £20-100/month for 12-16 replies, 4-6 conversations, 1-2 deals. The email channel costs 90% less and generates 2x the deals.
Social Media Does Have Its Place
Credibility building and passive awareness. When a prospect receives your email and checks your social profiles, consistent presence validates your legitimacy. Social media builds the stage. Email starts the conversation.
Ready to Invest Where the Returns Are?
MiraReach puts your effort into personalised email outreach. Find prospects, research their businesses, draft relevant emails, and fill your pipeline — all for less than a single Meta boost.
See MiraReach plans and pricing — from £19/month.
Frequently Asked Questions
Should I delete my social media accounts?
No. Keep them active for credibility. But shift your time investment — if you're spending 8 hours/week on social and 1 on outreach, reverse that ratio.
Is email outreach more effective than social DMs?
Yes, for cold outreach. Email feels professional and supports longer, more detailed personalisation.
Won't my emails go to spam?
Not if you warm your domain, send at human pace (20-30/day), and personalise each message.