The prospect you lost last week replied to your competitor instead. Not because their product was better. Because their email mentioned the prospect's new Birmingham office. Yours started with "I noticed your company does great work."
The gap between winning and losing a prospect's attention is often one sentence.
What Reading a Website Tells You
Most salespeople visit a prospect's website for 15 seconds. That's not research — it's a drive-by. Proper research gives you: services page (your connection point), about page (company culture and stage), news/blog (fresh personalisation material), careers page (growth signals), location and reach.
The Research Compound Effect
One researched email gets a reply. That reply leads to a conversation where your research continues to pay off — you already understand their business. "You really did your homework" immediately differentiates you from every other vendor who asked "So, tell me about your business" as their opening question.
Why Most People Skip It
Time. Researching 50 prospects manually takes 4-5 hours before you write a single email. AI solves this. Automated website research reads the entire site, extracts relevant details, and feeds them into personalised drafts — 3 seconds instead of 3 minutes per company.
Ready to Out-Research Your Competitors?
MiraReach reads every prospect's website automatically and drafts outreach referencing what they actually do.
See MiraReach plans and pricing — from £19/month.
Frequently Asked Questions
How much research is enough?
One specific, relevant detail. You don't need a dossier — you need one sentence that proves you looked.
What if their website is basic?
Even a basic site tells you something. An outdated site can even be an angle: "I noticed your site mentions [old service] — has the business evolved?"
How do I use research in follow-ups?
Reference a different detail in each follow-up. First mentions services, second mentions geography, third mentions a recent development.